Something old,
something new.

TASI Bank is a new division of a long standing financial fixture in San Francisco’s FiDi. Starting with a ground-up development of the brand guidelines, I helped guide their rebranding and launch, conveying their signature maverick take on commercial lending.

I continue to work closely with TASI Bank on all their marketing touchpoints including digital signage, social media content, website content, print ads, collateral, interior decoration and more. On these projects, I wear whatever hat is needed, often breaking every fashion rule and wearing several at once: art director, brand designer, copywriter, editor.

This relationship truly covers the gamut.