Enduro is coming.

Marin County, California is the birthplace of the mountain bike. Yet mountain bike racing is pretty rare here. Enduro format racing is one of the most popular styles of racing around the globe, but like many things MTB-related in Marin, it’s been sorely lacking. Until now.

The design prompt was simple: get people stoked! It worked — within 20 minutes of launch, the event was 95% sold out.

In addition to designing the logo, I designed the posters, social media, apparel and podium medals for this inaugural, highly anticipated event!